Is your story going untold and unheard?
You need Amplify PR.
READ THIS FIRST
Amplify PR believes Black Lives Matter. We believe in being anti-racist and continue to learn and practice this daily. We support black-owned businesses. We actively call out racist behavior and actions that uphold current white supremacist systems. If you do not agree with or support these actions and these statements, we cannot and will not work together.
(updated 2022)
Shout Out to GenX Women Entrepreneurs
I freaking LOVE YOU! Seriously, you are a badass. YOU are the most successful demographic of entrepreneur, contributing to the $1.8 TRILLION generated by women-owned businesses, and you do all this while putting your business, your family, your community before yourself. I mean, damn, you are a M.F. Superhero! So why isn’t everyone talking about you?
You Deliver & You Deserve More
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More Success
GenX entrepreneurs are 5X more likely than Millennials to still be in business after 10 years.
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More Representation
GenX is representing in 2022 with the most entrepreneurs of any generation.
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More Revenue
The average annual revenue of women-owned businesses rose 68% in 2019.
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Less Media Coverage
In 2021, 86% of “business experts” quoted in the press are men vs. 14% of women.
It’s Time for a Revolution
Girl, real talk and hard facts: while women are the most successful entrepreneurial demographic, men are more visible and better financed. As an under-represented entrepreneur:
You are 3X LESS LIKELY than a man to be quoted in the press as an expert in your field.
It takes reporters up to 15 minutes longer to find women vs. men as resources for their stories.
You are 63% less likely than your hetero male counterparts to get VC funding, so you have less money to spend on resources like marketing or paid advertising
Yet women own 42% of businesses in the U.S. As a group, GenX entrepreneurs are more stable and successful business owners compared to Boomer or Millennial counterparts.
PR builds Brand credibility, increases trust, AMPLIFIES Brand awareness, creates visibility, and is seen by consumers as more authentic than advertising. Amplify PR is PR without the spin, without the bullshit, and free from manipulation. We create heartfelt campaigns that get results, for less than marketing or big PR firms.
As a less visible entrepreneur with less credibility, less financing, and less media exposure, the #1 thing PR will do for you is level the playing field, and that is HUGE.
You can’t shine bright when you’re shut out of the spotlight.
Amplify PR is built on 25+ years successful outcomes and happy clients. No spin, no bullshit, no “handling” the public.
The not-so-secret Amplify PR framework to get your Brand featured in the media: dig into & define your story, develop a strategy for where to deliver it so you connect with your audience, learn how to work with the media, become known as an expert, and create more awareness, exposure & trust with the public.
Yup I’m telling you what we do. I’m not worried about losing my “secret sauce.”
I know no one else understands how to make PR work like we do. This is just #FACTS.
Media that clients have been featured in include:
What is PR? The Party Analogy
We go to a party together and meet new people. You know you’re the shit (you are and that’s awesome), and you tell everyone. That’s Marketing.
We go to a party together and meet new people. You know you’re the shit (you are and that’s awesome), you tell everyone, and you invite them to come to your store to get that shit. That’s Sales.
We go to a party together and meet new people. I tell everyone that you’re the shit. They remember they’ve heard you on a podcast they listen to, they saw you quoted online or read a profile of your business, and saw that you’re the shit. They want to know more about where to find your shit so they can buy that shit. That’s PR. That’s the shit.
“Brilliant. Engaged. Connected. Gigi is a professional with a vast understanding of media, public outreach, and PR. There’s no one better in my book!”
—J. Nosta | CEO Nosta Labs & Google Health Advisory Board